Message from the President
All over the internet this week are Justin Timberlake and Star Wars memes. A recent phenomenon, memes are those pictures with clever words superimposed on them. In this case, Justin Timberlake is a reference to a lyric in one of his songs, “It’s gonna be me!” but, stylistically, it sounds like he says, “It’s gonna be May.” So now you’re in on the joke.
That’s what memes are – “in” jokes that some people get and some people don’t. It’s their inclusionary nature that makes them so funny. When I get it, I feel included, but if I don’t get it, I usually just scroll past.
As writers, we’re communicating with a variety of readers, listeners and buyers. It’s incumbent upon us to ensure our messaging is as clear and unmistakable as possible so that as many people as possible can be reached and included. That’s not just how we sell more books, but how we connect humans one-to-the-other.
Memes aren’t exactly stories. They’re more like reminders of stories we’ve already heard. On May 4th we see the Star Wars memes everywhere (“May the fourth be with you”). Our family even makes lightsaber Kool-Aid and Death Star pizzas for dinner.
If the May memes already have worn you out, don’t worry. They’re mostly about the first week of the month.
SCWA has bigger plans for the whole month. We’re featuring the Your Paths to Publish series this month that includes author-prenuer Raegen Teller, hybrid publisher Alexa Bigwarfe, and small press Hub City and literary agent Amy Elizabeth Bishop. There’s still time to register, even if you missed the first session on May 2. Register at myscwa.org/virtual-events. Registrants have access to all the event recordings.
While Mother’s Day and Memorial Day bookend May, my favorite part of the month is all the puns it lends itself to. Specifically, those classic Irish blessings: May the road rise up to meet you. May the wind be always at your back. May the sun shine warm upon your face. May you write in health and joy this month. (I might have added that last part myself!)
Cheers and happy writing!
President, SCWA Board of Directors