PARTNERING WITH INDEPENDENT BOOK SELLERS

Getting your self-published book in the door of an independent book shop is a feat. Getting that book on precious shelf space is an even greater achievement.

Robert F. Lackey, author of the Pulaski Saga historical novel series, shares his strategy to placing his self-published books in independent bookstores through Partnering. This means sharing the risk and marketing overhead with the shop keeper. Robert has self-published 8 novels under Heron Oaks Publishing, with in-store placements among 7 independently owned bookstores in three states, in addition to his .com internet site, placement with major internet books sellers and Kindle sales. The viewer will gain insights to 

• Offer a professional product (Content editing and layout, and cover design)
• Seek respectable reviews
• Earn your keep on the shelves
• Take the initial financial risk
• Pursue the long game
• Transition to consignment
•  Frequent store advertisement
• Open access Blogs/Posts
• In-store advertisement
•  Release-date window advertisement
• Events Participation